The aim of this project was to create a banner 8ft x 3ft that would be visible from the road and catch attention of passing traffic. I started off with a few rough ideas to try and get to terms with how they wanted it to look.
Here it was decided that the top banner goes well with the new van design as the sweeping wave shapes links in.
However we wanted to work out a way to show what the sports were to new customers, We tried two methods, one with photo's the other with silhouettes, this was most effective at the photo's were difficult to see at a glance and so not good for traffic.
I then integrated the designs together, changed the font and came up with a couple of final designs to choose from.
The first was more of a concept, just seeing if using a vector wave in the background could work well, the colours were quickly inverted on the silhouettes to see how they might look. It was decided that this was not clearly visible and that the the other design the details were far clearer.
To finally complete the design, Shop, Lessons, Hire, Club were added which involved moving the logo over, you will also notice that the sports have been moved around throughout so that stand up paddle boarding does not have a priority spot as this is a less important sport for the centre.
I liked this final design as it is clear from a distance while still having extra detail in the design faintly which will be noticable to those standing in the car park which should make it more interesting than standard banners.
Since posting this I have also added a Facebook F as shown below so that passers know that The Kitesurf Centre can also be found on Facebook.
No comments:
Post a Comment