2014 Promotional work

With the new year starting The Kitesurf Centre has brought in all of the new gear and so with that comes all the new promotional material and banners to go with it. These were all created using Photoshop CS4
Here are a few examples:

These two were used as part of a scrolling banner on their shop home page.

This was actually used around November although I found it so fun to make and decided it was worth putting in the post.

The other main pieces of work has been a of a similar nature, a desk front, holiday adverts and end of lesson hand out packages.
 

Next post all about photography and how to create circular panoramics!

Van Vinyl Design

I have worked on other designs for vans, however it is always difficult to show how it would look with the designs on 2D drawings of a van, this time only the design will be done by me and not the vinyl cutting or fitting which is the tricky part for a rookie.

First looking online to get some ideas of what the customer needed and the best colours to be easily readable. Here were their top choices:

A key point here is that the vans are either black intially or have a full wrap on them which will be expensive so the aim will be to design something similar but keeping the white.

Here was my initial design that I send off to gain quotes. We expected that the large blend on the blue wave would end up increasing the price quite dramatically but we liked the design and so wanted to keep it. The budget for the van was around £500 including VAT so we would have to keep the design within this limit.

I received a range of quotes from companies from £425+VAT all the way up to £945+VAT

I checked that they would all be using the same material and methods and proceeded accordingly.

Below shows a slight redesign by the vinyl company making it possible to be fitted.

There are a few slight differences, some so that the van can have the vinyl applied a little easier, others are because they simplified the design/missed some of the detail.

One of the differences I notices the most was the blend on the wave and how it was not quite as smooth. I will add the completed picture of the van once it has been fitted.

Banners

As many of you might have noticed a majority of my design work is for kitesurfing companies, and most of this is for The Kitesurf Centre, this has included, logo's, clothing, websites pages, flags, vinyl for vans and now includes banner designs.


The aim of this project was to create a banner 8ft x 3ft that would be visible from the road and catch attention of passing traffic. I started off with a few rough ideas to try and get to terms with how they wanted it to look.

Here it was decided that the top banner goes well with the new van design as the sweeping wave shapes links in.

However we wanted to work out a way to show what the sports were to new customers, We tried two methods, one with photo's the other with silhouettes, this was most effective at the photo's were difficult to see at a glance and so not good for traffic.

I then integrated the designs together, changed the font and came up with a couple of final designs to choose from.

The first was more of a concept, just seeing if using a vector wave in the background could work well, the colours were quickly inverted on the silhouettes to see how they might look. It was decided that this was not clearly visible and that the the other design the details were far clearer.

To finally complete the design, Shop, Lessons, Hire, Club were added which involved moving the logo over, you will also notice that the sports have been moved around throughout so that stand up paddle boarding does not have a priority spot as this is a less important sport for the centre.

I liked this final design as it is clear from a distance while still having extra detail in the design faintly which will be noticable to those standing in the car park which should make it more interesting than standard banners.

Since posting this I have also added a Facebook F as shown below so that passers know that The Kitesurf Centre can also be found on Facebook.

Leaflet design - The Kitesurf Centre

Still following the same lines as the previous two projects was this latest one. Previous years The Kitesurf Centre ( TKSC) had used a single leaflet side sheet, very handy due to it's size however extremely difficult to show a great amount of detail on and as the company grows it has wider range of activities and therefore items to be placed on the leaflet.
It was a quite simple task all the details were on the site on the summary of courses page
I then had to see what else might want to be added and then put that into the design.
Instead of having a conventional 2 fold leaflet like a book I wanted a concertina effect allowing 2 fronts, one to have The Kitesurf Centre and one for the Stand up paddle board centre (The SUP Centre)

Here is how it works

This although makes it great to use makes it a little hard to design but this is how the preproduction designs looked:

This is as much details as I feel I could add without making it too busy or removing one of the front pages.