Wednesday, 7 November 2012

77 Project and STRYDER Boards

I have recently started design concepts for two board companies, 77 Project and STRYDER boards.
77 are a polish brand that have created a range of snow and kiteboards and also ski's for the last few years. Their facebook page is almost more informative than their website as it shows designs from many previous years both can be seen here:
http://www.facebook.com/pages/77-PROJECT/178433682245859?fref=ts
http://77project.com/


Stryder is an extremely new company and a local board shaper to the kitesurfing business I co-run with my brothers (thekitesurfcentre.com)
He has currently decided upon the shape of two boards a freeride and a freestyle/wakestyle board, each has a basic design that he would like to keep for the first year however will be needing something fresh for next season.

The Brief:
Neither companies were extremely precise with what they would like, with Nik Stryder is was a verbal discussion with the key point being that he would like to keep the stripe/block design, which is on his current board throughout the range even if it is subtle.
77 Were a little more business like with an actual brief being sent that they had used in a competition previously in the year but it was a good start:

What we expect about new graphic:
- colours could be changed,
- colllection should have an accent and be a slight continuation of lastlest years, but graphic design should be brave,
- logo design could be changed,
-  tranpsrent graphic could be used to show carbon, cevlar and wood core,
- in kitesurfing boards we do handle footpads and footstraps (black&white) and we can print our logo on a footstraps and handle


- plus you can design your own project (your vission of 77 brand)

The key this that 77 have used throughout the brand is RASTA, I understand that they want to give their product an appearance of free and easy going however it does not fit with them or the sports to which they are approaching. The owners and designers are Polish and neither Snowboarding or kitesurfing takes place in Jamaica and only has slight links.

I went away and started some designs on snowboards and kiteboards that would be relevant for both companies as a rough guide.




 I used some of the information both companies gave to me, however I also show other colours and design styles so that they can see other directions that it could go.

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