Logo Design - The Kitesurf Centre

In 2008 the Brand "The Kitesurf Centre" was born. The logo at the time was a collaboration of many while putting their own twist on it. The design has used the idea of sights or circle around the side from Liquid force at the time, a kite similar to that used by Rodwe and a well shaped waves used in many surf and kitesurf brands. The finished item was a sketch drawn in an airport but still one of the most effective logo's I have seen whether planned or not, split down there are three parts. The Kite, the wave(surf) and a circle or sights which then place the other items and target in the centre.

Here shows a 3d representation of the logo which I have put together and has been used throughout the website and marketing material for a couple of years.

Each year we have kept the centre looking fresh with a new cite and even upgrading the building and continue to do so therefore we decided that this was also a good plan to do for the logo
I was given the task of looking into a new logo and the creation so new stickers and other such marketting material to go with it.

Following the basic idea of the three parts I did not want to change it too much, it had been a variety of colours throughout the couple of years so colour choice was very open but it had to work in more than just the one or two.
I initially looked at changing the entire design such as the wave and kite or even adding a kitesurfer to it however none of these created the correct effect.
Instead I decided to change the exterior circle or at least the sights. With the whole concept revolving around  wind and the weather that is what stuck in my head, in this design I try to put across the idea of sun and the rays produced while also giving the effect of wind with the rotation of these giving a slight eye of a tornado feel to it.

This design worked well and we were pleased with the outcome as it also allowed the use of the name in the logo if needed or absent when not.

The design was then used for much of the marketing material and even placed onto clothing. One of the key changes we had made in the centre was hiring a large number of instructors so to show us as a team we had staff hoodies and t-shirts made to be worn. Here is some of the intial designs for the hoodies however we eventually went for this initial design on the front and the surfer riding along on the back with brands running down the arm in a cub badge style.

Here you can also see how the design also works well with other colour and without the brand name written on.

Next on the list..Stickers