2015 a New Year, New designs

A new year and time for a slight refresh for The Kitesurf Centre.

We decided that many of the customers liked their previous circular stickers so we have continued with these designs with a slight change in terms of the colourways. The majority of their clients prefered the Blue with others opting for the purple and a few the pink, the yellow was the least favoured firstly the colours had not come out quite as planned ,the print quality had been quite low and the company has since closed, but also the yellow did not match up with many of the boards or footstraps colour schemes which is where most of the stickers are placed.
Looking into this I have designed this years stickers by first looking at some of the main Kitesurfing brands that are stocked by the centre, such as North, Liquid Force and Airush and seen which are their colours for this season. Using this info and after speaking with customers over their prefered colour of stickers and boards I then proceeded to produce the new circular stickers.
I do the main basis for the design in illustrator as I find using vectors for the kites and swirl much easier especially at the stage where colours are constantly changing and then do any finishing touches in photoshop.

There were a few slight changed to the text to make it a little easier to read at a glance however nothing noticeable without looking at them back to back.

Green is one of the new colours, this is used on many of the 2015 kiteboards and I went for quite a neutral green so that it works with more of the other colours on a board rather than the clashing style I used on the last batch.

The other design idea I wanted to visit was one where the brand name was more prominent, or even the basis for the design itself. An advantage to this is that it could be used more for marketing on items such as car bumper stickers, on seeing the deisgn The Kitesurf Centre chose to do a large and a small of this so it could still be used on board or other items.