READING UNIVERSITY
VEGETARIAN
VEGGIE
VEGAN
VEG*N
SOCIETY
From here I then put a few ideas quickly together using shorter words or acronyms.
From I then took the idea of the lines and added a background pattern with fruit and veg repeated.
I then looked into actually designing a logo in the style of a logo, one simple and circular, the other more in the shape of something you might find on a pot of Jam. I like them both, although with the natural feeling colour choice neither look over exciting.
I really liked the idea of using the acronym RVVS so had a look at that however I decided it looked more like a banner for a business than a university society logo.
I then looked online at other Vegan or Veggie logo's, many of which involved a plant or one leaf coming off the V at the start. This looks ok but a bit simple for a logo, I thought maybe make a plant with the leaves at the words.
Although this doesn't say Reading on it anywhere it could easily be added, perhaps as the stem or the rim of the plant pot. I think this has a much more fun and welcoming side to it and fits in better with the university society style of things.
Finally I took the idea of using words all the way and built an entire tree using words that are associated with being a Vegetarian or Vegan. From famous scientists who have lived in this way to how you will be viewed and feel about yourself.
This one taught me a lot about the life choices that are made from being a vegetarian or vegan but also about many offshoots of these such as beegans or the more extreme animal rights activist, all of whom aim to make the world a happier, healthier and more equal place.
I have used a few pictures and vector art Designed by Freepik, which has been useful to get me stared with ideas, a great place to look for vector files for projects big or small.
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