Camber Kite Club Logo Design

Camber Kitesurf Club Logo
The club had been running for around 10 years will little happening the head association (BKSA) said that it had to start running or would be disaffiliated (funding removed)
One of the main points in getting it going was a facelift as all it had before was the bksa logo with a slight alteration.
All members were given a week, here are my ideas and thoughts on each.

1.
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6.
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8. 

When posted online there were many thoughts, number 8 was a recolour of the first as they thought the colours were a little girly so i switched them to match the BKSA colours instead.

Painting sunsets

So this week I have been working on some leaflets and other marketing material for a holiday home but I took one day off from this to do some painting for a friend.
I hadn't done any with a brush for many years, just a few with spray cans, sponges and silhouettes a few years back.
We found some photo's online that she liked the look of and I went from there.
Here is the first one, just in in the latter stages, items used were a few small brushes, canvas and some cheap water colour paints all together costing no more than £10.

Background made it's time for the sun and some land

One painting finished, time to try the next, fairly happy with this one I decided it was time to try a different style.

Colour 1,

Colour 2,

Colour 3,

Colour 4... can you tell what it is yet?

Colour 5, 

Complete, although I did use soe water colour pencils to touch parts up afterwards.

Bubbles Side Banner

I was recently working on a project which involved redesigning a side banner for a site.
There were a few constraints:

• It preferably had to be able to link to other parts of the site
• Show the different activities available
• Look good when made low res and small image size for fast loading.

With this in mind I set about my task, the company is all about the sea so I wanted to work on something water based. A simple gradient would work well and also allow pages that are long to just have a plain colour after a certain length allowing fast loading.
Bubbles are something that I have always wanted to do after all those sonic games in my childhood but have always found difficult to draw so I took up the challenge.

After reading a few blogs I had a go and this was what I created.

For some of these I used brushed from the Hawksmont Universe - If you ever want to create something in photoshop and aren't 100% sure, it quite complicated, or maybe it's a fairly common thing, look for brushes of this first; there are so many free ones out there. 

T-shirt Designs - Claim boarding

One of the biggest issues I found when coming up with ideas for t-shirts was once having the design, how to show it on a t shirt or hoody and not look like the design is hovering above or a separate article. The image below shows how you would send it for manufacture with the design separate just to show where it is to be placed, however this does not look great for marketing.

I then found an image of an actual tee in both male and female styles and placed the image on this, with slight distortion and fading it looks far more realistic.

This method was then also transferred onto hoodies, for this the drawstrings had to be placed over the top of the design  although being flatter it enabled less image manipulation to take place.

Colour variation is fairly simple, making a quick hue/saturation change via an adjustment layer.

This simple colour alteration means that seeing your design in other ways helps to produce other ideas such as offsetting one colour or a spray style, both shown below.

See more at Claimboarding and check out the latest tees and hoods.

3d logo design - illustrator - Claim boarding

The design for the Claim Boarding logo is fairly simple, the punched hand in the air would be the rider "claiming" a trick once they have landed it. They specialise in Boarding clothing and so that is the clothes on the silhouette.
What I have done here is taken the standard logo and transformed it into a 3d design, for this I used illustrator and it's 3d extrude and bevel function.

You have to be careful not to rotate the design too much when there is a lot of the detail close together as it becomes less defined the further you go.

Once created it is possible to then colour the edges, this will help the cut out section stand out. Here I have used a light grey which gives a chrome effect.

Adding a background such as the blue I have used works well as it allows the show to form on the colour and give the appearance of a wall.

Leaflet design - The Kitesurf Centre

Still following the same lines as the previous two projects was this latest one. Previous years The Kitesurf Centre ( TKSC) had used a single leaflet side sheet, very handy due to it's size however extremely difficult to show a great amount of detail on and as the company grows it has wider range of activities and therefore items to be placed on the leaflet.
It was a quite simple task all the details were on the site on the summary of courses page
I then had to see what else might want to be added and then put that into the design.
Instead of having a conventional 2 fold leaflet like a book I wanted a concertina effect allowing 2 fronts, one to have The Kitesurf Centre and one for the Stand up paddle board centre (The SUP Centre)

Here is how it works

This although makes it great to use makes it a little hard to design but this is how the preproduction designs looked:

This is as much details as I feel I could add without making it too busy or removing one of the front pages.

Sticker Design - The kitesurf centre

With the new 2011 - 12 logo designed and other car stickers almost all given out new material was needed.
Instead of having expensive purpose built car stickers made we aimed to just have some large stickers made that could be used either on cars, boards indoor and outside against the severe elements that kite equipment is exposed to.
After much research exterior grade vinyl was the best choice however this came up with some extremely high prices, averaging about £0.50 per sticker on orders of 500. Plus to see a sample there would be extra involved fortunately Moo came to the rescue, they product sticker packs of 100 stickers for around £20, these are much smaller only 38m in diameter. No the fastest in terms of delivery day from order almost 2 weeks.
A large variation of colours is available rather than paying per design as with most companies so we sent 6 to test.

Here are 4 the others were just slight variations in these with the colours, one of the key colours we wanted to test out was the pink and white and this had become a main part of the colour scheme use on the website.

Purple had been used on the previous t shirts and worked well with the old design so a good outcome was expected from that and the yellow blue.

One thing we did notice was that the text built into the ring was difficult to view unless close up so wasn't very good and didn't fit well with the simple to understand logo and so was scrapped, this was good as it had showed that having prototypes / samples really paid off.

Satisfied with the colours but wanting something a little brighter we went for 4 variations but only one used here the blue yellow with white text.

The main difference we went for in the final prints was less dual colour stickers and more tripple colour prints  we also brought in the vivid yellow and pink prints to stand out if people a more defined mark or to match the colours of the boards.