Thursday 8 November 2012

Sticker Design - The kitesurf centre

With the new 2011 - 12 logo designed and other car stickers almost all given out new material was needed.
Instead of having expensive purpose built car stickers made we aimed to just have some large stickers made that could be used either on cars, boards indoor and outside against the severe elements that kite equipment is exposed to.
After much research exterior grade vinyl was the best choice however this came up with some extremely high prices, averaging about £0.50 per sticker on orders of 500. Plus to see a sample there would be extra involved fortunately Moo came to the rescue, they product sticker packs of 100 stickers for around £20, these are much smaller only 38m in diameter. No the fastest in terms of delivery day from order almost 2 weeks.
A large variation of colours is available rather than paying per design as with most companies so we sent 6 to test.
Here are 4 the others were just slight variations in these with the colours, one of the key colours we wanted to test out was the pink and white and this had become a main part of the colour scheme use on the website.
Purple had been used on the previous t shirts and worked well with the old design so a good outcome was expected from that and the yellow blue.
One thing we did notice was that the text built into the ring was difficult to view unless close up so wasn't very good and didn't fit well with the simple to understand logo and so was scrapped, this was good as it had showed that having prototypes / samples really paid off.

Satisfied with the colours but wanting something a little brighter we went for 4 variations but only one used here the blue yellow with white text.


The main difference we went for in the final prints was less dual colour stickers and more tripple colour prints  we also brought in the vivid yellow and pink prints to stand out if people a more defined mark or to match the colours of the boards.


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